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BetMGM – For everyone but Tom Brady
BetMGM, an American online bookmaker, is rolling out the red carpet for the Super Bowl, but it seems they’ve decided that Tom Brady, despite his legendary status, has hogged the limelight long enough. In what’s shaping up to be a cheekily unforgettable ad, BetMGM has enlisted the charm of Vince Vaughn and the cool factor of Wayne Gretzky, basically saying, “Tom, love ya, but maybe sit this one out?”
Vince Vaughn, channelling his inner “Wedding Crashers” mischief-maker, is seen gallivanting around, pushing BetMGM to everyone who’s anyone—well, except for Mr Brady. The ad teases with a playful nudge, “The truth is, you’ve won too much, Tommy. Let others have their turn.” It’s as if BetMGM is hosting the party of the year and telling Tom Brady he’s on the guest list but in the ‘thanks, but no thanks’ section.
Meanwhile, Wayne Gretzky is living his best life, diving into the BetMGM app like it’s the Stanley Cup playoffs and he’s on a breakaway. The commercial’s tagline might as well be, “As long as you’re not Tom Brady, you’re in,” turning the spotlight away from the football G.O.A.T to shine it on the everyday fans and bettors.
In this Super Bowl ad saga, BetMGM delivers a sassy wink to the audience, crafting a narrative that’s less about the exclusivity of greatness and more about the inclusivity of having a good time—unless your name is Tom Brady, of course.
DraftKings – “How ’bout them Cowboys”
So, DraftKings decides to throw its hat into the Super Bowl commercial ring with none other than the king of laughter himself, Kevin Hart. Picture this: Kevin, channeling the energy of the legendary “How ’bout them Cowboys” spiel by Jimmy Johnson, but with a twist only Hart can deliver. It’s like taking a trip down memory lane, but the car’s driven by a comedian with a lead foot on the humor pedal.
The ad is a riot, a perfect storm of comedy, a dash of sports history, and the thrill of betting on pretty much anything that moves. DraftKings isn’t just selling a bet; they’re peddling giggles with the promise of cash wins. It’s a blend so smooth, you’d think they’re in the business of making peanut butter.
But here’s the kicker: if you’re scratching your head wondering who Jimmy Johnson is, you might just miss the joke speeding by. It’s like being at a party where everyone’s laughing at an inside joke, and you’re just nodding along, hoping no one asks you to explain the punchline. For those in the know, Kevin Hart dropping a “How ’bout them Cowboys” is comedy gold. For the uninitiated, it’s a quick Google search away from joining the laughter. Either way, DraftKings scores by making you feel like part of the club—even if you’re not quite sure why everyone’s laughing.
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Kate WebbEditor in Chief
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